My Roles

Lead UX Designer

Throughout the project, I was directly involved with every aspect of design, from initial concepts and ideation to prototyping. At our most critical juncture, when we realized a healthcare app would not solve this problem, I pointed us in the direction of creating a multi-tiered campaign. This strategy spread our ideas and messaging across multiple forms of media, from posters and billboards to smartphones and even interactive spaces. I also worked closely with the team on low-level decisions, which shaped the experience of using our final products.

UX Engineer

I built out 3 of our 7 prototypes, namely Conditional Trivia, Seasonal Wellness Prompt, and The Slider. Using Axure, I recreated each design and programmed every microinteraction and animation.

Game Designer and Illustrator

Two of our prototypes incorporate gameplay and a progression system. I owned one in particular called Defend the ER, for which I designed the core mechanics and gameplay loop, as well as a roadmap for future levels. Defend the ER involved balancing multiple character types, treatments, time, and resources. We developed 1 full level as a proof of concept, and I laid out plans for extending the game to introduce new facility types, medical conditions, and treatments. In addition to designing the core game, I also built assets for the environment and user interface.

UX Researcher

During our research phase, I performed both primary and secondary research, talking to patients and medical professionals in addition to making use of online resources, to become a domain expert in a short period of time. I helped define our approach, recruit participants, conduct interviews, organize data and synthesize findings. Moreover, during validation, I created the pre-, post-, and follow-up tests used to measure the effectiveness of our designs.

Content Editor and Writer Medium

Everything required a high standard of writing to effectively communicate our ideas, from the designs to documentation to the website and blog. On our team, I did the bulk of the editing as well wrote content for every deliverable.

Web Developer

In order to present our solution, we created this product oriented site, for which I coded nearly all of the html and css.